POWER OF THE DOLLAR: Tech

The combined buying power of blacks, Hispanics, Asian-Americans and Native Americans is estimated to be $3.9 trillion, Hip Hop influence on mainstream America and popular culture is ingrained in every facet of American life, including tech, music, fashion and sports.

Tech This Out is at the forefront in the shift from consumer to creator and are building new inroads to this culturally conscious and digitally native consumer segment, often finding these consumers’ digital lives are the most effective point of engagement.